Archive for June 2nd, 2013

How Business Postcards Enhance Marketing Efforts

Business postcards

During the Franco Prussian War, soldiers had access to postcards, which consisted of a printed pictured on one side. The first postcard with a printed picture showed up in France at Camp Conlie in 1870. Starting in 1920, postcards showed a wide range of bawdy jokes and questionable images. Today, business owners can use postcard printing services for the sole purpose of branding and marketing. The Direct Marketing Association routinely performs studies on commercial and nonprofit marketers. One study concluded marketers spent around $153.3 billion on direct marketing techniques. Business owners looking for direct marketing techniques can use custom postcard printing services to their advantage.

We have all seen real estate postcards and business postcards, but most of us have never thought about using direct mail postcards for marketing. Furthermore, it is common for people to collect postcards, which is one of the most popular type of hobby in the entire world. While looking for custom postcard printing services, you need to follow a few simple tips on finding the right postcard printing company. You can review portfolios online to see what type of postcards companies are offering their clients. In addition to reviewing portfolios, you should read reviews by other business owners about custom postcard printing to find the best services.

One of the main reasons business owners look for custom postcard printing is the preference of consumers. Recent studies show people between the ages of 18 and 34 rather receive offers through postal mail services. Customized postcards printed with graphics and messages are effective for getting a point across to a specific target audience. Be sure to take the time to do your research before you choose a custom postcard printing company. The image of your business is at stake, and using custom postcard printing is a crucial way of promoting products and services to a larger target audience.